EGH202   The History of Persuasion   (20 credits)

Description

This module focuses on why some written texts seem more persuasive (or authoritative) than others. To answer this question we will look at non-literary writing from a range of different contexts: journalism, advertising, political speaking, science writing, and religious communication. You'll look closely at the language used in each context, think about what constitutes persuasive writing in each, and talk about why this differs from context to context. You'll also have a chance to look at the histories of these different kinds of text. Examples from earlier periods look different from what we are used to in the 21st century and it is fascinating to explore how journalism, for example, has come to look as it does today. All these types of writing are associated with powerful institutions: journalism with the national press, advertising with big corporations, political speaking with the major political parties. But we will also explore how people with more marginalised identities use them, resist them, and are represented through them. The overall aim is help you become more critical in your response to the different kinds of written communication that surround us and this is valuable in many of the careers that English graduates go into.

Reading List